About Florio

About Us

At the heart of any restaurant is its food and Florio offers a variety of Italian and French classics, a "greatest hits" of café food: everything from house made Mozzarella to Steak Frites and Poulet Roti. Simple dishes such as Meatballs with Tagliolini round out the comforting menu.

Opened in December 1998 by Doug "Bix" Biederbeck, Florio is a Mediterranean styled trattoria featuring classic Italian and French specialties.

Designed by Brayton + Hughes Design, Florio is situated on the corner of Fillmore Street and Wilmot Alley (between Pine & Bush Street). The cafe is intimate and cozy; warm lighting, traditional but sophisticated colors and simple touches such as marble checkerboard floor and classic chairs help set the tone.

Of particular note, the restaurant facade seems at home in Paris, London or Milan yet is firmly planted in San Francisco's elegant Pacific Heights.

Doug imagined a warm neighborhood place where people come and go before or after a movie or the theater; a place where diners could eat in an hour yet stay for several with friends. One featuring rustic food such as crispy roast chicken and good frites, a little (but not much) music playing on the stereo, a good bottle of wine and a decent smile from the server. This is Florio.

Doug is also the owner of the popular Bix Restaurant and Lounge in the Financial District as well as MarketBar located in the landmark Ferry Building.